This role is located within the Commercial Department and is the driver of revenue generation through application and market knowledge. The Associate Commerce Director is a member of the Leadership team and is responsible for delivering 100% of the country operation’s gross merchandise value (GMV) with key influence on business profitability, directs the commercial operation of the business including Commercial staff, Customer Experience & field based –Trade market developers who are outsourced through the third-party providers. They also have key contact with the global strategy & data leadership team.

The Associate Commercial Director works in the office and field across all country-specific markets and may require traveling from time to time. They may frequently be away from home overnight depending on the size of the operation. The job holder works within parameters agreed by; Kyosk Global CEO/Board, In Country General Manager, Kyosk country business, while working closely with global finance, global strategy & data, and operations management and has a high level of cross-functional support. The job holder also works closely with the Leadership and Senior Management Team, Senior Management of the 3Ps, and Dukas as a primary focus to drive business growth.

Purpose of Role

The Associate Commercial Director will define and lead the overall Kyosk country-specific commercial strategy, and oversee the Commercial and Customer Experience team to achieve effective implementation of the overall business plan using various analytic methods to define targeted promotion campaigns, and determine additional products and go-to-market strategy of value-added services at country level.

The role directs, controls, motivates, and builds capacity for the commercial operations to achieve agreed market and geographical expansion, product/services expansion, Application adoption, smart promotions, discount campaigns, and retention through effective management of 3Ps and other key stakeholders.

Key Responsibilities:

●       Achieve GMV, profit, and KPI objectives and contribute towards planning, implementation, and reviewing of the overall Kyosk business strategy.

○       Design and execute the go-to-market strategy of new products and services (including value-added services)

○       Drive market & geographical expansion by developing a business plan together with the operations and strategy team.

○       Identify additional growth areas and drive growth initiatives

○       Product and services development and expansion of assortment: determine new products to expand the current assortment based on market trend analysis, market research, etc.

■       Lead marketing and promotion efforts:

■       Monitor/market trend analysis and demand forecasting using data from BI.

■       Deliver strategic decisions about discounts and promotions.

■       Introduce product bundling and cross-selling.

●       Define clear customer experience tactics and plans to better achieve desired customer retention in collaboration with Global strategy & BI, improve customer service and proactively manage continuous feedback

○       Collaborate with strategy and BI.

○       Continuously update customer segmentation leveraging global strategy output.

○       Monitor and maintain retention and customer loyalty programs to increase revenue and reduce churn.

●       Drive and execute any sales and growth-related initiatives that the Strategy and Data Department identifies and designs.

●       Achieve a deep understanding of customers (kiosks) and end consumers (community) to drive sales and product development.

●       Business unit building: Recruiting and training necessary personnel for the commercial team. Led, inspire and manage a talented commercial team to achieve revenue goals and development potential.

●       Stakeholder Management: Collaborate with cross-functional stakeholders and global operations & strategy, to understand the technology, product, and operational needs of the execution of the sales initiatives.

Minimum Requirements & Key Skills:

●       At least ten (10) years of experience across the sales, supply chain management, distribution, and retail of FMCG products or 5 years at senior leadership/Executive level

●       Master’s Degree in Business Administration or demonstrable experience as a strategy consultant in a reputable firm

●       Proven track record and sound knowledge of both commercial and strategy with an excellent understanding of commercial drivers for tech-led businesses, sales forecasting, pricing, and public relations among others

●       Strong experience in managing large teams of people across projects &/or business units;

●       Strong local knowledge of the market, a deep understanding of consumers/customers, and a strong commercial acumen;

●       The ideal candidate should be an entrepreneurial leader with great people management and organizational skills;

●       Strong analytical skills with a demonstrable ability to capture and communicate projections as well as to model out various scenarios.

●       A hands-on, empathetic, and results-oriented approach to leadership and people management; and a ‘no-excuses’, ‘just do it approach to getting things done;

●       High level of integrity & confidentiality;

●       A self-motivated individual with strong interpersonal skills;

●       Highly adaptable and down to earth to work with various levels of people across the organization;

●       Ability to work under pressure and with tight timelines.

Competencies

●       Strategic Thinking & Orientation;

●       Commercial Acumen & Entrepreneurial Thinking;

●       Leadership and Influencing Skills;

●       Stakeholder Management;

●       Drive for Results;

●       Analytical Thinking & Problem-Solving Skills;

●       People Management & Development.

About the Company:

At Kyosk.App we take immense pride in our role as a Business to Business Technology Platform. We are dedicated to bridging the gap in digital distribution to middle and low-income communities, including smallholder farmers. Our platform is truly product and service agnostic, empowering companies to connect with these communities through local retail outlets.

Today, we are thrilled to share that we serve a thriving community of over 250,000 Retailers on our Platform. We leverage the small retail outlets as a channel to connect with these communities by providing a seamless and direct link between suppliers, traditional retailers as well as farmers and local eateries. Across Africa over 60% of retail trade flows through these small outlets commonly referred to as kiosks. We are on a mission to provide them with an extensive range of high-quality products, all delivered reliably to their doorsteps at fair market prices.